The Long Tail Why The Future Of Business Is Selling Less Of More

SUMMARY - The Long Tail: Why The Future Of Business Is Selling Less Of More By Chris Anderson

Publisher : Shortcut Edition
Release Date : 2021-06-06
ISBN :
Pages : 20 pages
Rating Book: 4./5 ( users)

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Download or read book SUMMARY - The Long Tail: Why The Future Of Business Is Selling Less Of More By Chris Anderson written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee!

The Long Tail

by Chris Anderson

Publisher : Hachette UK
Release Date : 2006-07-11
ISBN : 1401384633
Pages : 256 pages
Rating Book: 4.0/5 (41 users)

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Download or read book The Long Tail written by Chris Anderson and published by Hachette UK. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Long Tail Theory for Business

by 50MINUTES,

Publisher : 50 Minutes
Release Date : 2015-09-02
ISBN : 2806267153
Pages : 34 pages
Rating Book: 4.0/5 (86 users)

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Download or read book The Long Tail Theory for Business written by 50MINUTES, and published by 50 Minutes. This book was released on 2015-09-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Summary: The Long Tail

by Businessnews Publishing

Publisher :
Release Date : 2016-09-16
ISBN : 9782511048931
Pages : 0 pages
Rating Book: 4.4/5 (48 users)

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Download or read book Summary: The Long Tail written by Businessnews Publishing and published by . This book was released on 2016-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: - Save time - Understand key concepts - Increase your business knowledge To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

SUMMARY

by Edition Shortcut (author)

Publisher :
Release Date : 1901
ISBN : 9781005212605
Pages : 0 pages
Rating Book: 4.1/5 (212 users)

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Download or read book SUMMARY written by Edition Shortcut (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Economics of Symbolic Exchange

by Alexander Dolgin

Publisher : Springer Science & Business Media
Release Date : 2008-10-06
ISBN : 354079882X
Pages : 517 pages
Rating Book: 4.4/5 (54 users)

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Download or read book The Economics of Symbolic Exchange written by Alexander Dolgin and published by Springer Science & Business Media. This book was released on 2008-10-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dolgin’s Economics of Symbolic Exchange is in reality not one but three books, and although these semantic layers are interlinked, the reader will need to choose between the different vectors and modalities. One clearly evident dimension is research. Certain authors introduce quite new intellectual approaches into scienti?c debate. This requires a special frame of mind and a searching curiosity about social reality. Carl Gustav Jung identi?ed a p- nomenon which he called systematic blindness: when a science reaches a stage of maturity and equilibrium, it categorically refuses, from a sense of self-preservation, to note certain facts and phenomena which it ?nds inconvenient. In Alexander D- gin’s book whole complexes of such “non-canonical” material are to be found. Here are just a few examples: ?le exchange networks, through which digital works of art are spread through the Internet; bargain sales of fashionable clothing; the paradox of equal pricing of cultural goods of varying quality; and a discussion of whether - tronage or business has the more productive in?uence on creativity. Obviously, not all the issues Volginraises are totally new, but brought togetherand examinedwithin an elegant logical framework of informational economics, they pose a challenge to scienti?c thinking. Such challenges are by no means immediately or, in some cases, ever acclaimed bythescienti?cestablishment. J. K. Galbraith,forexample,agreatAmericaneco- mist, whose works are read throughout the world, who introduced a whole range of crucially important concepts, the director of John F.

Blogging Heroes

by Michael A. Banks

Publisher : John Wiley & Sons
Release Date : 2008
ISBN : 0470197390
Pages : 321 pages
Rating Book: 4.7/5 (47 users)

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Download or read book Blogging Heroes written by Michael A. Banks and published by John Wiley & Sons. This book was released on 2008 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the true beauties and powers of blogs is that they can give voice to people who are not heard." —Frank Warren, PostSecret postsecret.blogspot.com "Don't write anything in a blog that you wouldn't say to someone face to face." —Scott McNulty, The Unofficial Apple Weblog www.tuaw.com "For me, the future of journalism is blogging." —Mary Jo Foley, All About Microsoft blogs.zdnet.com/microsoft/ "I do my best thinking via my blogs." —Chris Anderson, The Long Tail www.thelongtail.com "When I look out at the blogosphere, I don't see lots of inconsequential blogs. I see lots of possibility." —Gina Trapani, Lifehacker www.lifehacker.com why do they blog? It's addictive. It consumes an incredible amount of time, energy, and effort. It is their passion. And these bloggers wouldn't have it any other way. Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.

The Long Tail of Tourism

by Alexis Papathanassis

Publisher : Springer Science & Business Media
Release Date : 2011-04-23
ISBN : 3834962317
Pages : 220 pages
Rating Book: 4.3/5 (834 users)

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Download or read book The Long Tail of Tourism written by Alexis Papathanassis and published by Springer Science & Business Media. This book was released on 2011-04-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Digital Business Models

by Sébastien Ronteau

Publisher : Walter de Gruyter GmbH & Co KG
Release Date : 2022-12-19
ISBN : 3110762552
Pages : 196 pages
Rating Book: 4.1/5 (11 users)

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Download or read book Digital Business Models written by Sébastien Ronteau and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-12-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

The Business Book

Publisher : Dorling Kindersley Ltd
Release Date : 2014-02-06
ISBN : 1409370283
Pages : 354 pages
Rating Book: 4.0/5 (49 users)

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Download or read book The Business Book written by and published by Dorling Kindersley Ltd. This book was released on 2014-02-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

The Mediated World

by David T. Z. Mindich

Publisher : Rowman & Littlefield
Release Date : 2019-08-16
ISBN : 1538117614
Pages : 498 pages
Rating Book: 4.3/5 (538 users)

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Download or read book The Mediated World written by David T. Z. Mindich and published by Rowman & Littlefield. This book was released on 2019-08-16 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mediated World is written for students to engage in how we communicate with one another, how we understand our world, and how media shapes us. Using stories of our media and culture, this book offers historical context, integrates new media advances into each chapter, and takes an interdisciplinary approach to the study of communication.

Planning and Economics of Cities

by Prasanna K. Mohanty

Publisher : SAGE Publications India
Release Date : 2019-01-01
ISBN : 935280869X
Pages : 396 pages
Rating Book: 4.5/5 (352 users)

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Download or read book Planning and Economics of Cities written by Prasanna K. Mohanty and published by SAGE Publications India. This book was released on 2019-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should India urbanize the cities and tackle the issues of their planning and economics? A key factor behind the poor urban planning in developing countries such as India is the lack of understanding of land, transport and urban economics. Due to this, urban planning models are majorly unsuccessful in addressing the issues of affordable housing, transport and other basic amenities for the urban poor numbering more than a quarter of urban residents. Planning and Economics of Cities: Shaping India’s Form and Future presents theoretical and empirical research to address the shortcomings in India’s present models and suggests reforms in the current approaches. It incorporates the economics of cities into the urban planning to address the issues in India’s transition to a developed country. It also illustrates best practices from India and other countries to guide reforms in urban planning and development in this country.

Strategic Social Media

by L. Meghan Mahoney

Publisher : John Wiley & Sons
Release Date : 2016-10-31
ISBN : 1118556844
Pages : 368 pages
Rating Book: 4.1/5 (118 users)

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Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2016-10-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Musings of an Online Bookseller

by John Landahl

Publisher : InfoStrategist.com
Release Date : 2011-06-30
ISBN : 1592433316
Pages : 121 pages
Rating Book: 4.9/5 (592 users)

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Download or read book Musings of an Online Bookseller written by John Landahl and published by InfoStrategist.com. This book was released on 2011-06-30 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Encyclopedia of Geography, 15 Volume Set

by Noel Castree

Publisher : John Wiley & Sons
Release Date : 2017-03-20
ISBN : 0470659637
Pages : 8364 pages
Rating Book: 4.7/5 (47 users)

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Download or read book International Encyclopedia of Geography, 15 Volume Set written by Noel Castree and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 8364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing the definitive reference work for this broad and dynamic field, The International Encyclopedia of Geography arises from an unprecedented collaboration between Wiley and the American Association of Geographers (AAG) to review and define the concepts, research, and techniques in geography and interrelated fields. Available as a robust online resource and as a 15-volume full-color print set, the Encyclopedia assembles a truly global group of scholars for a comprehensive, authoritative overview of geography around the world. Contains more than 1,000 entries ranging from 1,000 to 10,000 words offering accessible introductions to basic concepts, sophisticated explanations of complex topics, and information on geographical societies around the world Assembles a truly global group of more than 900 scholars hailing from over 40 countries, for a comprehensive, authoritative overview of geography around the world Provides definitive coverage of the field, encompassing human geography, physical geography, geographic information science and systems, earth studies, and environmental science Brings together interdisciplinary perspectives on geographical topics and techniques of interest across the social sciences, humanities, science, and medicine Features full color throughout the print version and more than 1,000 illustrations and photographs Annual updates to online edition

The Book of MPub

Publisher : Lulu.com
Release Date : 2010
ISBN : 0973872756
Pages : 192 pages
Rating Book: 4.7/5 (973 users)

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Download or read book The Book of MPub written by and published by Lulu.com. This book was released on 2010 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web 2.0: Concepts and Applications

by Gary B. Shelly

Publisher : Cengage Learning
Release Date : 2010-03-03
ISBN : 1111788650
Pages : 312 pages
Rating Book: 4.1/5 (111 users)

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Download or read book Web 2.0: Concepts and Applications written by Gary B. Shelly and published by Cengage Learning. This book was released on 2010-03-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 provides dynamic and comprehensive coverage of the most current information available on Web 2.0 today. Students will gain a solid understanding of the current trends in technology and concepts associated with interactive information sharing and new web applications. Students will gain knowledge of web-based communities, social-networking, video and filing sharing sites as well as blogging, wikis and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.